PALO ALTO, Calif. — HP announced a new portfolio of application transformation software and services solutions that supports organizations to deliver a rich user experience that attracts, engages and retains customers, citizens and employees—anywhere, anytime, from any device.
Applications are now the face of an organization. While traditional applications form the foundation of everything an enterprise does, they were not designed to connect customer and employee organizational resources with a simple, intuitive experience.
Recent global research conducted on behalf of HP (1) found that nearly 70 percent of chief marketing officers (CMOs) leverage mobile applications to engage their customers. However, nearly 80 percent of CMOs indicated that these same customer-facing applications must be more user-friendly to ensure customer loyalty and retention.
“Mobile devices are attached to the hip, hand or briefcase of nearly everyone, making access to an organization as easy as a swipe of the finger,” said Stephen DeWitt, senior vice president, Enterprise Group Marketing, HP. “HP application solutions enable enterprises to use those devices for competitive differentiation by quickly creating quality mobile applications that deliver the ultimate customer experience.”
The intersection of user experience, cloud and application modernization
HP’s applications strategy is centered on delivering a simplified architecture that enables clients to create innovative and intuitive applications that easily integrate with their traditional and cloud-based environments. As a result, clients will reduce development costs, speed time to market for new applications, increase customer satisfaction and unlock new sources of revenue and innovation.
“When integrated with deep investments in traditional systems, modern applications are growth engines for organizations that want to create new value for their customers,” said Geoffrey Moore, author, speaker and advisor. “Most importantly, modern applications are the vehicles for organizations to deliver on their No. 1 priority—providing engaging experiences across devices that make people’s lives easier and keep them coming back for more.”
Creating value for customers
Enhanced HP User Experience Design Services help clients design, develop and deploy engaging applications that provide a simple, intuitive user experience internally and externally.
The HP user experience team works with an organization and its customers to identify “moments of engagement” in the context of an application portfolio. As a result, the team has the knowledge needed to design and rapidly prototype applications that enrich these engagements.
Ensuring application performance
Enhancements to the HP Anywhere software platform enable developers and organizations to design, build and distribute intuitive enterprise mobile applications that integrate securely with back-end systems, while supporting bring-your-own-device (BYOD) initiatives.
In addition, the newly launched HP Anywhere Developer Zone offers access to HP software developer kits (SDKs), demos and application cookbooks for knowledge sharing that enables developers to accelerate enterprise mobile application design and creation.
HP also announced new solutions that provide greater visibility into application performance running on mobile devices. As a result, clients have the support to rapidly identify and resolve potential problems to maintain high-quality business services. New solutions include:
- HP Real User Monitoring (RUM) 9.22 software for monitoring the user experience of mobile applications running on the Android platform.
- HP Performance Anywhere Software as a Service for monitoring the performance and availability of mobile applications and wireless networks.(Source : HP Press release)