Google is well known in technology circles for delivering updates and service upgrades at a rapid growth. As an optional update for “Google Analytics” , it has introduced Universal Analytics. Apart from the same historical data Google has promised more features and better insights then before.
Additional features introduced by Universal analytics will instantly deliver “feel good feeling” for tech savvy and advance users but it may not make a difference for novice blogger. Some of the additional features are
Right now the update is optional but soon it will become mandatory for all users. For novices it may prove painful as they have to replace GA code with the new one. So sooner the better…